The primary goal of a landing page is getting the visitor to take an action (i.e. Landing pages are a little different than other pages on a website in that any distractions, such as a header or footer or sidebar, are removed or minimized. When you run ads on Google or Facebook (or anywhere) you have to provide a destination page for the person to land on when they click the ad - hence, the name landing page. But what’s often in the footer is contact info, privacy policy, terms of use, sitemap, social media icons and links to other important pages on your site. You can put whatever you want in a footer. no sidebar) provides a better user experience or higher conversion rate.Ī footer performs the same function as the header - it’s a region on a website that’s constant from page to page - except a footer is at the bottom of a page instead of the top. It really comes down to personal preference and/or which layout (sidebar vs. For some sites, eliminating the sidebar makes sense, for others it does not. In the past few years, there’s been a trend in website design to eliminate the sidebar altogether and just go with a single, full-width column to display your content. Think of the sidebar as secondary to your primary website content. The sidebar often contains advertisements, links to other content, calls to action or a search box. Website content refers to all the elements used to communicate your message - text, images, video, audio, the whole shebang.Ī sidebar is the narrow vertical column right next to your website content. Web copy or body copy refers to written text. Website content is the information your visitors consume. Sliders can appear anywhere on a website, but they’re commonly used on homepages in place of (or in addition to) a feature image.Īs websites evolve and more emphasis is placed on page load speed as well as optimizing user experiences on mobile devices, slider use is diminishing because they’re resource hogs and are often little more than eye-candy. □Ī slider is used to display pictures … like a slideshow … where the images slide from right to left or vice-versa. Maybe because they want you to feel their website is going to solve all your problems and save the day. I’m not exactly sure where the term “hero image” originated, but it’s used frequently. Feature images typically span the full width of the page and often contain headlines or calls to action. This is the large image you see at the top of a web page that grabs your attention and sets the tone for the rest of the page. The drop-down mega menu then shows you many links organized into categories and sub-categories, kind of like a sitemap.įeature Image (aka Hero Image aka Headline Image) On complex sites with tons of pages, you’ll sometimes see a “mega menu” which is a drop-down menu triggered by hovering over a link in the main navigation. Tapping the mobile navigation icon usually triggers a vertical or horizontal toggle menu. When a site is viewed on a mobile device, the navigation usually morphs into an icon with 3 stacked lines (aka a “hamburger” because it looks like the side view of a hamburger) since space is limited on a mobile device. The navigation links are usually in the header or just below it. These are the links at the top of the page to help you find what you’re looking for. Navigation (aka Navigation Bar or Main Menu) But today’s websites are more streamlined and the trend is to just include your logo and navigation in the header. Once upon a time the header was a place to display a banner or graphic promoting your brand - kind of like the cover photo on a Facebook page. The header is the zone at the top of the page that stays constant and visible as visitors click around your site. This is the top part of a website containing the logo and usually (but not always) the site’s navigation menu. Let’s start by defining the various parts of a website: Header Once you understand basic website jargon, you’ll never get intimidated or befuddled the next time a web designer or web developer spews techno-babble. If so, here’s a handy glossary (all in plain English) that’ll quickly get you up to speed and demystify the language of web technology.
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